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Posted in on November 1, 2017

Scruples Professional Salon Products

Company Website

Job Type

Full Time


Lakeville, MN


8231 214th Street West Lakeville, MN 55044-9009

Description :

Independently owned Hair Care Manufacturer is currently seeking a talented and creative copywriter. The role of Copywriter requires a dynamic communicator who understands the fundamentals of benefit-driven copywriting and has the ability to communicate and motivate.

Scruples offers a competitive salary, medical and dental insurance benefits, flexible spending allowance, health reimbursement allowance, 401(k) package, paid vacations and holidays.


An excellent copywriter candidate is a wordsmith with exceptional attention to detail, who is capable and comfortable working both solo and in a collaborative environment, contributing to creative projects in the print and digital worlds. The ability to react to and incorporate input from the team is vital, as is the ability to strike the right tone, incorporating the appropriate version of the Scruples, INDIE HAIR, BlowPro and Fuel Hair voices, depending on the type of project, target demographic and communications channel.

This person oversees company media materials in the capacity of copywriter/editor, writing clear, persuasive and original copy in a distinct voice that supports a wide range of business, marketing and branding objectives for the Scruples, INDIE HAIR, BlowPro and Fuel Hair Brands:

– Marketing Guides
– Packaging Copy
– Product Briefs
– Press Release
– Articles
– Website blog
– Print Brochures
– Promotional Materials
– Education Materials
– Presentations
– Artist Bios
– Show Layouts

Develop compelling creative content strategies and copy that differentiates Scruples, is appropriate for the audience and drives key initiatives Create concepts that are extendable into campaigns and effective in print and digital marketing initiatives, and be able to present these concepts in a way that shows a thorough understanding of strategy.

Maintain in-depth understanding of Scruples brand identity and implementing it into all creative job.

Manage content/copy process from start to finish, including internal revisions, technical review, etc.

Edit and proof copy to check spelling/grammar and improve content for brand communications.

Keeps current with the beauty industry and effective marketing/copywriting methods, forms of execution, technologies and techniques to continually bring fresh and relevant ideas.


Qualifications Basic Requirements:

  • Bachelor’s Degree in Journalism, Marketing, English, Communications, or Business
  • 2+ years of experience writing/editing in a corporate or agency environment
  • Excellent written, editorial and communication skills
  • Online portfolio is required for consideration

Preferred Qualifications:

  • Strong understanding of brand identity structure and how verbal, visual and execution come together to create a message
  • Must be open-minded, a positive thinker, enthusiastic with a willingness to work hard
  • Experience writing for B2B and B2C audiences, preferably with a beauty or fashion company
  • Experience writing for both digital and print communication channels
  • Communicate clearly and effectively with team
  • Prioritize and work well under pressure and on multiple projects/deadlines
  • Conceptualize ideas and tell compelling stories
  • Work well in a team environment
  • Drive continuous process improvements to discover efficiencies and make recommendations to improve standards
  • Strong creative and conceptual vision, with the ability to approach every assignment with a fresh perspective


Scruples is a fashion-forward manufacturer of professional hair care products that is dedicated to serving the needs of hairstylists and their clients. Providing smart solutions for hair salons and stylists enabling them to grow their business creatively and profitably. Scruples is headquartered in Lakeville where it is privately owned and operated. Visit for more information.

Required education:

Required experience:
Copywriting: 2 years

Apply Now

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